While the new administration, the most technologically savvy in history, deals with a decline in tecnhological permissions and capabilities (see below) the GOP is trying to close the tech gap that the Obama campaign opened and adapt to a vastly different political landscape. Tweet. Tweet.

Within days of the election, a technology consultant in Nashville, Tenn., started a Web site devoted to getting Republicans on Twitter, spotlighting which of the 168 RNC voting-members use the tool (last count: 20). A conservative strategist issued a 10-point action plan for rebuilding the party, declaring the No. 1 priority to be "winning the technology war with the Democrats."

But most important of all, simply entering the tech arena won't be a cure all for that ails the GOP.

Some Republicans worry that all the tech talk is overshadowing more fundamental tasks, like recruiting new candidates and broadening the party's appeal... Jon Henke, who advised former Tennessee Republican Sen. Fred Thompson on new-media efforts last year in his brief presidential run, agrees tech savviness is only a means to an end. "The party right now is like someone seeing their neighbor buy a shiny new truck, and wanting one, too," says Mr. Henke, 34. "But then not realizing the neighbor has something to haul."